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- VOLUME 8, ISSUE 1, JANUARY 2025
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- 2023
- VOLUME 6, ISSUE 1, JANUARY 2023
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- 2022
- VOLUME 5, ISSUE 1, JANUARY 2022
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- VOLUME 5, ISSUE 12, DECEMBER 2022
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VOLUME 9, ISSUE 3, MARCH 2026
- Machine Learning–Driven Decision Support Systems for Next-Generation Aerospace Design and Operations
SATHYA CHIRANJEEVI
Senior Software Engineer, TX, USA
DOI:10.15680/IJMRSET.2026.0903001
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| 1. |
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- An Integrated IoT–Blockchain Framework for Secure and Sustainable Smart City Infrastructure
Dr. JAMES PRABHAKAR
Professor, Faculty of Computing, National University of Singapore, Singapore
DOI:10.15680/IJMRSET.2026.0903002
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| 2. |
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- Deep Learning Architectures for Robust Vision-Based Indoor Positioning and Navigation Systems
PROF.MATHEWS JOHN
School of Computer Engineering, Carnegie Mellon University, Pittsburgh, PA, USA
DOI:10.15680/IJMRSET.2026.0903003
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| 3. |
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- Predictive Modeling of Water Quality Parameters Using Advanced Artificial Intelligence Techniques
SUBRAMANI RENGARAJAN
Independent Researcher, California, USA
DOI:10.15680/IJMRSET.2026.0903004
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| 4. |
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- Artificial Intelligence–Enabled Autonomous Systems Transforming Modern Aerospace Engineering
JOHN S KUMAR
Senior Team Lead, Collins Aerospace, United States of America
DOI:10.15680/IJMRSET.2026.0903005
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| 5. |
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- A Study on the Role of Stress and Mental Health Issues in Hybrid Working Conditions in the Education Sector
DR. D. SENTHILNATHAN, S.B. PRIYADHARSHINI
Assistant Professor, Department of Commerce Corporate Secretaryship with CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com, Department of Commerce Corporate Secretaryship with CA, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903006
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| 6. |
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- A Study on Employee Perception on AI Adoption and its Effects of Change Resistance
R. SURESH, HARSHINI R P
Assistant Professor, Department of Commerce Corporate Secretaryship with CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com, Department of Commerce Corporate Secretaryship with CA, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903007
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| 7. |
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- Impact of Digital Overload on the Employees in Higher Educational Institutions – A Study in Coimbatore
DR.S. RENUGADEVI, T. RITHIKA
Professor, Dept. of Commerce CSCA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
Dept. of Commerce CSCA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903008
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| 8. |
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- Impact of Teamwork and Collaboration on Organizational Success at Cognizant Technology Solutions (CTS)
DR. S. KAMALAVENI, B. RIDHANYA
Professor, Department of Commerce Corporate Secretaryship with CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com, Department of Commerce Corporate Secretaryship with CA, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903009
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| 9. |
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- Movie Mania-Movie Review App
MANMATH DEEPAK CHINCHKAR, SHREYASH PRADEEP GODBOLE, KESHAV KISHOR SUDHAL, ANIKET BHALACHANDRA TANAVADE, A.M.GURAV
Student, Dept. of Computer Engineering, Sharad Institute of Technology Polytechnic, (Yadrav) Ichalkaranji, Maharashtra, India
Guide, Dept. of Computer Engineering, Sharad Institute of Technology Polytechnic, (Yadrav) Ichalkaranji, Maharashtra, India
DOI:10.15680/IJMRSET.2026.0903010
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| 10. |
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- Predictive Analytics of Employees Turnover: A Decision-Making Tool for Commercial Enterprises
DR. S. KOWSALYA, SARANVIKASH K
Associate Professor and Head, Department of Commerce Corporate Secretaryship with CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
III B. Com CS CA, Department of Commerce Corporate Secretaryship with CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903011
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| 11. |
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- Online Health Information Risk Perception and Verification Behavior: A Review Study
ZIHONG WU, YUEXING WU
School of Public Administration, Xiangtan University, Xiangtan, Hunan, China
International Education College, Hunan City University, Yiyang Hunan, China
School of Management, Hunan City University, Yiyang, Hunan, China
DOI:10.15680/IJMRSET.2026.0903012
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| 12. |
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- Decoding Financial Performance: A Multidimensional Study of Asian Paints Ltd
DR. K. PRINCY, PRIYANGA T.V
Assistant Professor, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903013
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| 13. |
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- A Study on Attrition Analysis and Causes of ITES Sector in Coimbatore
DR. S. KOWSALYA, M. MAGESHWARI
Associate Professor & HOD, Department of Corporate Secretaryship with CA, Dr N.G.P Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com CSCA, Department of Corporate Secretaryship with CA, Dr N.G.P Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903014
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| 14. |
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- HR Strategies for Managing Multi-Generational Workforce
DR. G.ILAKKIYA, SRIKANTH.M
Assistant Professor, Department of Corporate Secretaryship, Dr. N.G.P. Arts and Science College, Coimbatore,
Tamil Nadu, India
Department of Corporate Secretaryship, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903015
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| 15. |
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- Cloud Computing and Its Environmental Impacts: A Comprehensive Analysis of Energy Consumption, Carbon Footprint, and Sustainability Strategies
DR. P. JAMUNA RANI, R. GOPINATH, M. AJITH, M. DEEPAK, F. ANSAR ALI
Associate Profess or, Department of Chemistry, Mahendra Institute of Technology,
Mallasamudram, Namakkal, India
UG Student, Department of Computer Science and Engineering, Mahendra Institute of Technology,
Mallasamudram, Namakkal, India
DOI:10.15680/IJMRSET.2026.0903016
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| 16. |
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- Role of Yoga in Enhancing Balance, Core Strength, and Postural Stability in Athletes
DR. S. RAMESH KANNAN
Director, Dept. of Physical Education, S.K.S.S Arts College, Thiruppanandal, Thiruvidaimaruthur (TK), Thanjavur, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903017
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| 17. |
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- Leveraged Buyout Feasibility Study of ITC Limited
HARI VADHANI C.R, PRANAV J
Assistant Professor, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903018
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| 18. |
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- An Analysis of Student Attitudes toward Excessive Dependence on Chatbots
SUDHARSAN BASKAR, MS AISWARYA LAKSHMI
Department of Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903019
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| 19. |
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- Capital Structure, Cash Flow Sustainability and IRR Analysis in a Leveraged Acquisition: A Study of Titan Company Limited
HARI VADHANI C.R, SANTHIYA DEVI S
Assistant Professor, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903020
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| 20. |
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- Financial Knowledge and Banking Application Usage among College Students: Evidences from Coimbatore, Tamil Nadu
J. ARUN SAMUEL, SHREYA.S
Assistant Professor, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903021
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| 21. |
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- Role of Financial Literacy in Shaping Spending Behaviour – A Study with Special Reference to Financially Independent Adults in Coimbatore
J. ARUN SAMUEL, HARIHARASUDHAN.A
Assistant Professor, Department of B.com A& F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903022
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| 22. |
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- The Influence of Artificial Intelligence Chatbots on Customer Satisfaction and Service Experience in E-Commerce
S.BOOMIKA, AKSHAY.V
Assistant Professor, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903023
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| 23. |
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- Empirical Valuation Analysis of NVIDIA Corporation Using Integrated 3-Statement Modelling, DCF and Trading Comparables
SABILESH M, PROF. AISWARYA LAKSHMI
UG Student, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903024
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| 24. |
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- Intelligent Document Processing Bot for Automated Invoice Extraction and Validation Using Uipath Studio
P.BAVADHARANI, DR.D.HARI PRASAD, DR.S.SHYLAJA
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Associate Professor & Head, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903025
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| 25. |
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- Stock Price Prediction Using LSTM
M SANTHIYA DEVI, DR. B. NARASIMHAN
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903026
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| 26. |
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- Automated Form Filling Bot Using UiPath Studio
S.DHANYA, DR.D.HARI PRASAD, DR.S.SHYLAJA
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Associate Professor & Head, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903027
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| 27. |
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- WiFi Intrusion Detection using Feature Extraction and Machine Learning
A CHRISTY, DR.D.HARI PRASAD, DR. C. DANIEL NESAKUMAR
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Associate Professor & Head, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903028
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| 28. |
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- The Role of Financial Literacy in Enhancing Investment Decision among Young Adults
DR.K.PRINCY, RITIKA W
Assistant Professor, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Department of B.com A&F/ M.com (IB) Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903029
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| 29. |
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- Impact of AI Driven Personaliazation on Customer Loyalty in E-Commerce
AISHWRAYA LAKSHMI T, MS.VARSHA R
Assistant Professor, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903030
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| 30. |
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- SecureAPI: Bridging Formal Language Theory and Web Security Using Grammar-Based Validation
D.STERLIN RANI, S MOHAMMAD RAFEEQ, A PRAWIN BALAJI, R MURUGAN, K PREM VIGNESH
Assistant Professor, Department of Computer Science and Engineering, R.M.D Engineering College, Chennai, India
Student, Department of Computer Science and Engineering, R.M.D Engineering College, Chennai, India
DOI:10.15680/IJMRSET.2026.0903031
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| 31. |
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- AI-Driven Security Automation for Cloud-Native DevSecOps Pipelines
DR SUDHA K, AKSHAYA R, AGALYA S
Department of Computer Science and Business Systems, RMD Engineering College, Chennai, India
DOI:10.15680/IJMRSET.2026.0903032
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| 32. |
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- A Study on Financial Analysis of Tata Consultancy Services (2021-2025)
DR.K.PRINCY, INBARASU S
Assistant Professor, Department of B.Com A&F / M.Com (IB) , Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com AF, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903033
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| 33. |
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- The Impact of Artificial Intelligence (AI) on Digital Advertising
AISWARYA LAKSHMI.T, VISHNU.M. S
Assistant Professor, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Student, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903034
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| 34. |
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- An Empirical Study on Evaluating Earnings Quality and Financial Health through Multi Factor Trend Analysis of Profitability, Leverage and Operational Efficiency Metrics
JANARANJANI. M, PAVITHRA. A. M
Assistant Professor, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Student, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903035
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| 35. |
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- A Study on Digital Checkout Friction and Cart Abandonment among E-Commerce Customers in Coimbatore City
DR. K. PRINCY, VIMAL R D
Assistant Professor, Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Department of B.com A&F/ M.com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903036
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| 36. |
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- Social Media as a Catalyst in Expanding Guerrilla Marketing Campaigns
AFRIN FATHIMA S, AISWARYA LAKSHMI T
Student, Department of Commerce (B.Com A&F / M.Com IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Faculty, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903037
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| 37. |
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- A Study on Consumer Perception and Satisfaction on the Products and Services in D-Mart
DR. PRINCY K, SHRUTHI K
Assistant Professor, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903038
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| 38. |
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- Assessing Work–Life Balance Among Employees of Tata Consultancy Services
DR. SHIJI.R, RAHUL.R
Assistant Professor, Sri Krishna Arts and Science College, Coimbatore, India
Student, Sri Krishna Arts and Science College, Coimbatore, India
DOI:10.15680/IJMRSET.2026.0903039
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| 39. |
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- Investment Preferences and Factors Influencing Investment Decisions in Coimbatore: A Study of Individual Investors
DR. K. PRINCY, SHREYA R
Assistant Professor, Department of Commerce with AF/MIB, Sri Krishna Arts & Science College, Coimbatore, Tamil Nadu, India
Department of Commerce with AF/MIB, Sri Krishna Arts & Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903040
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| 40. |
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- An Analytical Study on the Role of Robo-Advisors and Wealthtech in Transforming the Financial Advisory Sector
JANARANJANI.M, LAKSHMI.NS.M
Assistant Professor, Sri Krishna Arts and Science College, Coimbatore, India
Student, Sri Krishna Arts and Science College, Coimbatore, India
DOI:10.15680/IJMRSET.2026.0903041
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| 41. |
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- Summarization of Legal Documents Using T5 and QLoRA
RANJITH J, S.S.SARAVANA KUMAR
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903042
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| 42. |
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- IoT - Based AC Gas Leakage Early Prediction System
G. SIVARAMKUMAR, MR. T. PRADEEP
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903043
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| 43. |
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- Smart Child and Pet Safety Device with GPS Location
P SANDHIYA, T.PRADEEP
Student, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
Assistant Professor, Department of Computer Applications, Sri Ramakrishna College of Arts and Science, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903044
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| 44. |
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- A Study on Factors Influencing Gen Z Purchase Decision on IPhone in Coimbatore
DINESH P G, C.R. HARI VADHANI
Student, Department of Commerce (B.Com A&F), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Faculty Mentor, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903045
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| 45. |
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- AI Middleware: A Cloud-Free AI System for Intelligent Database Interaction, Conversational AI, and Code Debugging
TEJASRI M V S, RUPEASH KUMAR V , NITISH KUMAR KN, KARTHIKEYA NVS
Associate Professor, Department of Computer Science and Business Systems, RMD Engineering College, Tiruvallur, Chennai, Tamil Nadu, India
U.G. Student, Department of Computer Science and Business Systems, RMD Engineering College, Tiruvallur, Chennai, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903046
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| 46. |
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- A Study on Impact and Influence of Green Marketing Products on Purchasing Behaviour among Youngsters
BHARANI KUMAR D, C.R. HARI VADHANI
Student, Department of Commerce (B.Com A&F), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Faculty Mentor, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903047
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| 47. |
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- An Impact of Viral Marketing on Gen Z Consumers: Evidence from Coimbatore City
DR. K. PRINCY, PRITHVIN S
Assistant Professor, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science, College, Coimbatore, Tamil Nadu, India
Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903048
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| 48. |
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- An Analysis of How Online Shopping Affects Consumer Purchasing Decisions, with Special Reference to Grocery Items in Coimbatore City
S. BOOMIKA, LAKSHAN M
Assistant Professor, Department of B.Com A&F/M.Com (Ib), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
U G Student, Department of B.Com A&F/ M.Com (Ib), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903049
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| 49. |
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- Challenges and Opportunities of Small-Scale Entrepreneurs: A Study with Special Reference to Coimbatore District
C.R. HARI VADHANI, SURYAA. RS
Assistant Professor, Department of Commerce (B.Com A&F / M.Com IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Student, III B.Com Accounting & Finance, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903050
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| 50. |
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- Social Media Detox Marketing for Promoting Digital Wellbeing
AISWARYA LAKSHMI T, GIRI PRASATH R M
Assistant Professor, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
U G Student, Department of B.Com A&F / M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903051
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| 51. |
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- The Impact of Artificial Intelligence on Brand Engagement and Trust among Gen Z
AISHWRAYA LAKSHMI T, DHANYASRI S
Assistant Professor, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903052
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| 52. |
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- A Study on How Ultra-Fast Delivery Apps Influence Impulse Buying Behaviour among Modern Consumers
HARI VADHANI C.R, ARUNDHATHI S
Assistant Professor, Department of B.Com A&F/ M.Com (Ib), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F/ M.Com (Ib), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903053
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| 53. |
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- A Study on Impact of ESG Scores on Financial Performance of Financial Institutions
JANARANJANI.M, HARSHINI.S
Assistant Professor, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Student, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903054
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| 54. |
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- The Impact of Word of Mouth on Consumers Smartphone Buying Decisions
S.BOOMIKA, DORAN GABRIEL J
Assistant Professor Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
UG Student, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903055
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| 55. |
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- Psychological Safety at the Workplace and Employee Voice Behavior
DR. S. KOWSALYA, K. MOUNISHA
Associate Professor and Head, Department of Commerce Corporate Secretaryship with CA, Dr. N.G.P. Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com Corporate Secretaryship with CA, Dr. N. G. P. Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903056
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| 56. |
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- A Study on Consumer Perception towards Influencer-Promoted Products Sold in Amazon
DR. K . PRINCY , RAKSHANA.B
Assistant Professor, Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
Department of B.Com A&F/ M.Com (IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903057
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| 57. |
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- Microfinance among Women Entrepreneurs
HARI VADHANI C.R, HARSHA R
Assistant Professor, Department of B. Com A&F / M. Com (IB), Sri Krishna Arts and Science College, Coimbatore, Coimbatore, Tamil Nadu, India
UG Student, Department of B. Com A&F / M. Com (IB), Sri Krishna Arts and Science College, Coimbatore, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903058
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| 58. |
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- Impact of Fastag Adoption: A Study on Fuel Savings and Carbon Emission Reduction in India
DR T KUMARASAMY , RAM KUMAR R
Assistant Professor, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com Accounting and Finance, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903059
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| 59. |
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- A Study on Buying Behaviour of Electronic Gadgets Through Online Platform
C.R HARI VADHANI , MOHAMED FARHAN. A.
Assistant Professor, Department of Commerce (B.Com A&F / M.Com IB), Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India
III B.Com Accounting & Finance, Department of Commerce, Sri Krishna Arts and Science College, Coimbatore,
Tamil Nadu, India
DOI:10.15680/IJMRSET.2026.0903060
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| 60. |
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