International Journal of Multidisciplinary Research in Science, Engineering and Technology

International Journal of Multidisciplinary Research in
Science, Engineering and Technology

|[email protected]| Impact Factor: 8.206 | Follows UGC CARE Journal Norms and Guidelines|

|Monthly, Peer-Reviewed, Refereed, Scholarly, Multidisciplinary and Open Access Journal|Impact factor 8.206 (Calculated by Google Scholar and Semantic Scholar| AI-Powered Research Tool| Indexing in all Major Database & Metadata, Citation Generator |Digital Object Identifier (DOI)|

79

VOLUME 9, ISSUE 4, APRIL 2026

2.

A Study on Green HR Practices

GAURI KRISHNA WAGH, DR.DEEPMALA BIRADAR (HALLALE)

Department of MBA, Human Resources Management, International Centre of Excellence in Engineering and Management, Chh Sambhaji Nagar, (Aurangabad), India

Associate Professor & HOD, Department of MBA, International Centre of Excellence in Engineering and Management, Chh Sambhaji Nagar, (Aurangabad), India

DOI:10.15680/IJMRSET.2026.0904002

3.

HealthGuard AI - AI-Driven Public Health Chatbot for Disease Awareness

OM BAIT, SARTHAK SURSHETWAR, RAJ BHERE, ADITYA SAWANT, CHETASHRI BHUSARI

Department of Information Technology, Vidyalankar Polytechnic, Mumbai, India

Guide, Department of Information Technology, Vidyalankar Polytechnic, Mumbai, India

DOI:10.15680/IJMRSET.2026.0904003

4.

Internet Banking Service Quality and Customer Retention in the Indian Banking Sector: An Empirical Investigation

CHINTHA PRASHANTI, DR. SIREESHA NANDURI

MBA Candidate, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904004

6.

Impact of Digital Mutual Fund Platforms on Investment Behaviour of Indian Youth

AHANA DATTA, DR. VINOTH S

MBA Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904006

8.

AI-Driven Energy Forecasting with Generative Analytics and Anomaly Detection for Smart Grid Management

ILAKKIA A, VAISHAL MALU K, HARISH R, VISHNU PRASATH P G

Assistant Professor, Department of Artificial Intelligence & Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Students, Department of Artificial Intelligence & Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904008

9.

Cloud Forensics using Virtual Machine Snapshots: A Survey and Framework for Evidence Preservation

VISHWA P, CHANDRA ARUL NISHANTHINI, THANUSH K, PROF. S.INDIRA

UG Student, Dept. of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Assistant Professor, Dept. of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904009

11.

Investment Patterns in Mutual Funds: Comparing Gen Z and Millennial Investors

HIMANSHU KUMAR SHIVAM, DR. RAMAPRABHA D

MBA Student, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

Associate Professor, Faculty of Management, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904011

12.

Online Course Recommendation System using Hybrid Filtering and Generative AI

PRAGASH K, GANESH I, THEENASH M, DAKSHNAMORTHY K

Associate Professor, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Students, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904012

14.

Impact of Digital Banking on Profitability: A Study on Modern Banking Performance

BHAWNA SAHANI, DR. SHAJI THOMAS

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904014

15.

Design and Simulation of 5-Stage Pipelined RISC-V (RV32I) Processor

AMBATI. SRIHARSHITHA, ANABATHINA. RAMYA, KALLAGUNTA. HEMA SREE, KAMINENI. HEMA BINDU, SHAIK. RIYAZUDDIEN

UG Student, Department of ECE, Vasireddy Venkatadri International Technological University, Andhra Pradesh, India

Professor, Department of ECE, Vasireddy Venkatadri International Technological University, Andhra Pradesh, India

DOI:10.15680/IJMRSET.2026.0904015

16.

Smart Water Usage Analytics System with Leak Detection and Gen AI Assistant

PRABHAKARAN G, BHAVESH K, JASSEM A, J. ROSELINE LOURD

Student, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Assistant Professor, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904016

18.

Debt Structure Decisions in India: Does Debt Maturity Matter More Than Debt Level?

KEERTHI K, DR SHALINI. R

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904018

19.

KEERTHI K, DR SHALINI. R MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India DOI:10.15680/IJMRSET.2026.0904018

VIHASINI.A, DR. VINOTH S

MBA Student, CMS Business School, Jain (Deemed-To-Be-University), Bengaluru, Karnataka, India

Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904019

21.

Understanding Consumer Engagement and Purchase Behaviour toward AI-Generated Advertising among Generation Z Consumers

AKSHAYA M, DR. KALAVATHY K S

MBA student, CMS Business School, Jain Deemed-To-Be-University, Bengaluru, India

Associate Professor, CMS Business School, Jain Deemed-To-Be-University, Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904021

22.

Online Polling and Result Prediction System with GenAI Insights and Demographic Bias Correction

SUBASHINI M, MOHAMED NAFEEZ S, PRADEEP R, MITHUN K

Assistant Professor, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Students, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904022

23.

A Study on AI-Based Detection of Revenue Leakage and Transactional Irregularities in Quick Commerce

NOORAH SACHORA, NAVEEN KUMAR V

Department of MBA Finance and Business Analytics, CMS Business School, Jain Deemed to be University, Bengaluru, India

Assistant Professor, Faculty of Management, CMS Business School, Jain Deemed to be University, Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904023

24.

A Study on Mergers and Acquisitions in Indian Banking Sector

MOHAMMED ALI ADNAN, DR. SIREESHA NANDURI

MBA student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904024

25.

Analysis of Interest Rate Impacts on the Profitability Metrics of Commercial Banks

POORVI G1, DR. GOPALAKRISHNAN CHINNASAMY

Department of MBA (Core Finance) Student, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University) Bengaluru, Karnataka, India

Professor, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904025

29.

LGUCONNECT: A Web-Based Human Resource Management Information System for LGU Madrid

HANEMAE A. PAGLINAWAN, JOHN FRANCIS T. ESTRADA, ROJENNIE A. ORNIETA, CHRISELDA O. CUADRILLERO, SHARON A. BUCALON, MIT

Undergraduate Student, Department of Computer Studies, North Eastern Mindanao State University - Cantilan Campus, Cantilan, Surigao del Sur, Philippines

Instructor III, Department of Computer Studies, North Eastern Mindanao State University - Cantilan Campus, Cantilan, Surigao del Sur, Philippines

DOI:10.15680/IJMRSET.2026.0904029

30.

SALBAR: A Web-Based Health Management and Information System for Rural Health Units

ROEL V. SULLANO, JUDY T. AMBA1, SHEIKA JEAN T. GALEL, MARK BEN MENCEDE, LYNDON A. ROSAS, MSCS, SHARON A. BUCALON, MIT

Undergraduate Student, Department of Computer Studies, North Eastern Mindanao State University - Cantilan Campus, Cantilan, Surigao del Sur, Philippines

Instructor III, Department of Computer Studies, North Eastern Mindanao State University - Cantilan Campus, Cantilan, Surigao del Sur, Philippines

Instructor III, Department of Computer Studies, North Eastern Mindanao State University - Cantilan Campus, Cantilan, Surigao del Sur, Philippines

DOI:10.15680/IJMRSET.2026.0904030

32.

GlamBook: A Mobile Application System for Seamless Beauty Service

JILBERT A. SULAPAS, CLIFFORD JOHN OCON POLAN, CATHERINE SUMBILLA, CRIZA CLERIGO, JEHU ROEH C. RUBENIAL, DIT, SHARON A. BUCALON, MIT

Undergraduate Student, Department of Computer Studies, North Eastern Mindanao State University – Cantilan Campus, Cantilan, Surigao del Sur, Philippines

Assistant Professor II, Department of Computer Studies, North Eastern Mindanao State University – Cantilan Campus, Cantilan, Surigao del Sur, Philippines

Instructor III, Department of Computer Studies, North Eastern Mindanao State University – Cantilan Campus, Cantilan, Surigao del Sur, Philippines

DOI:10.15680/IJMRSET.2026.0904032

33.

Student Safety System: A Web-Based Complaint Reporting and Evidence Management Platform for Educational Institutions

PROF.APURVA DESHPANDE, NIKITA MAHADIK, ANUSHKA JOSHI, SHREYA GADKARI, SAKSHI ZORE

Professor, Department of Computer, Rasiklal. M. Dhariwal Institute of Technology, Chinchwad, Pune, Maharashtra, India

Student, Department of Computer, Rasiklal. M. Dhariwal Institute of Technology, Chinchwad, Pune, Maharashtra, India

DOI:10.15680/IJMRSET.2026.0904033

36.

Relationship between Market Sentiment and Retail Investor Actions

RAHUL ANAND, DR. BATANI RAGHAVENDRA RAO

CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, India

Professor, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904036

37.

Market Trend Analysis of Nifty 50 Stocks using Technical, Fundamental and Time Series Approaches

DIYA CHOPDA, DR. SIREESHA NANDURI

Dept. of MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904037

38.

ESG Disclosures and Cost of Equity and Debt: A Post-BRSR Empirical Study of Indian Firms

MUSKAN GUPTA, DR. TEJASWINI S

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904038

39.

Real-Time AI-Powered Examination Portal using AWS Cloud and Generative AI

JAIDHAR S, REYASH, GURALARASAN G, MRS. M. JEEVITHA

Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Assistant Professor, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904039

40.

Regime-Dependent Hedging and Safe Haven Properties of Gold: Evidence from the Indian Equity Market

DR. SRINIVASAN ARUN KUMAR, SHUBHAM PRADHAN

Assistant Professor, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India

Dept. of MBA Finance, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904040

41.

A Comparative Analysis of Stock Volatility Pre- and Post-Stock Splits in the Indian Stock Market

DR. ARUN KUMAR S, PULIPATI SESHANK

Professor, Department of Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bengaluru, India

Student, Dept. of MBA Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904041

43.

A Study on Evaluating the Influence of Mobile Banking Apps on Customer Loyalty in Indian Urban and Rural Settings

KITTY, DR. VINOTH S

Master of Business Administration, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904043

45.

Lack of Awareness About Tax Deductions and its Impact on the Financial Planning Among Salaried Individuals

K.N AISHWARYA, DR. VINOTH S

Master of Business Administration, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904045

48.

Behavioral Biases and Retail Investor Decision-Making: Empirical Evidence on Investment Performance in Emerging Markets

APRAMEYA V, DR. TEJASWINI S

MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904048

49.

A Study on the Regime-Switching Analysis of Crude Oil and the Indian Stock Market

DR. SRINIVASAN ARUN KUMAR, SURAJ S

Assistant Professor, CMS Business School Jain Deemed-to-be University, Bengaluru, Karnataka, India

Dept. of MBA Finance, CMS Business School Jain Deemed-to-be University, Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904049

52.

Policy Rates and Structural Reforms in Shaping the Episodic Behaviour of Foreign Direct Investment in India

GAURAV MISHRA, DR. MANSI KUKREJA

Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904052

53.

A Study on Impact of Capital Structure on Firm Value in Indian Manufacturing Sector

AJAY KUMARAN V K, DR. CHAYA BAGRECHA

MBA Student, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India

Professor and Area Chair, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904053

54.

Credit Risk on the Profitability of Selected Housing Finance Companies in India

LAKSHMI SALIKUMAR, DR. ANOOP JAGETIA

Student, Dept. of MBA Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bangalore, India

Assistant Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bangalore, India

DOI:10.15680/IJMRSET.2026.0904054

55.

Gold as a Hedge against Inflation in India: Empirical Evidence from Time-Series Analysis (2020–2025)

REDDY APEKSHA ASHOK, DEEPIKA K M

CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904055

56.

Customer Perception towards Digital Banking Services in India

CH NITIN JOSEPH, DR. HANISH KUKREJA

Dept. of MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Assistant Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904056

57.

Financial Independence of Women and its Impact on Long-Term Wealth Creation

MARAM NAGA RANVITHA LAXMI, DR ANOOP JAGETIA

Student, Dept. of MBA Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed-to-be University), Bengaluru, India

Assistant Professor, Department of Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904057

58.

Impact of Technological Investment on Financial Performance of Listed IT Services Companies in India: A Panel Data Analysis (2015–2024)

NITHIN KUMAR ADDEPALLI, DR. SELVI S

MBA Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904058

59.

A Study on Investor Perception towards ESG and Green Investments in Bengaluru

BHAVYA BEGANI, DR. MANSI KUKREJA

Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904059

60.

A Mixed Methods Investigation of Service Quality, Customer Satisfaction and Behavioural Intentions in Event Management Services

V A MONICA, DR. GOVINDARAJ M

Department of MBA, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, India

Associate Professor, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904060

61.

Impact of Sustainability Understanding on Luxury Purchase Intention among Generation Z and Baby Boomers

SARA AYMAN, SUPARNA GHOSAL

MBA Student, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India

Professor, CMS Business School, Faculty of Management Studies, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904061

63.

Evaluating the Forecasting Accuracy of Econometric and AI-Based Models for NIFTY 50 Index: A Comparative Study

NEVIL D COSTA, DR. BATANI RAGHAVENDRA RAO

MBA Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904063

64.

A Study on the Relationship between Gold Prices and Stock Market Returns in India

DR. UMA C SWADIMATH, SEJAL AGARWAL

Professor, Faculty of Management Studies, JAIN (Deemed-to-be-University), CMS Business School, Bengaluru, Karnataka, India

MBA Candidate, JAIN (Deemed-to-be-University), CMS Business School, Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904064

65.

Constructing an Optimal Multi-Asset Portfolio Allocation Strategy across Inflation Regimes

BHAVANA J, DR. SIREESHA NANDURI

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904065

66.

Number of Credit Card Issue and Its Impact on the Performance of the Axis Bank

NEVEDITHA R N, DR. SHAKEELA BANU

Student, Faculty of Management Studies, CMS Business School, Jain (Deemed-To-Be) University, Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, Jain (Deemed-To-Be) University, Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904066

68.

Behavioral Determinants of Investor Decisions Toward Gold and Silver Investment in India: A Structural Equation Modeling Approach

CHIRAG NANDALAL SURANA, DR. MANSI KUKREJA

Dept. of MBA Finance, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Assistant Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904068

69.

A Study on Reimagining Retail Investing: Systematic Investment Plans as a Paradigm Shift in Personal Finance

DR. UMA SWADIMATH, ANKITA CHATTERJEE

Professor, Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be University), Banglore, Karnataka, India

MBA Student, Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be University), Banglore, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904069

70.

The Role of Brand Trust in Online Purchasing Behaviour: Empirical Evidence from Indian E-Commerce Consumers

KAKULAPATI NAVEEN, DR. M. H. SHARIEFF

Dept. of MBA Marketing, Centre for Management Studies, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, Dept. of Marketing, Centre for Management Studies, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904070

72.

Evaluating Post-Merger Financial Performance Using Financial Ratio Analysis: Evidence from Top-Performing Indian Firms

DR SREENIVASAN PAZAHMALAI, BHARGAVI S

Assistant Professor, Dept. of MBA Finance, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904072

73.

Impact of Inflation on Profitability of Selected Indian FMCG Companies: An Empirical Analysis (2013–2024)

G. SHIVATEJA PRASAD, DR. SHAKEELA BANU C

MBA Candidate, CMS Business School, Jain (Deemed-to-be University), Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, Jain (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904073

74.

ESG Perception vs. Financial Logic: Determinants of Retail Investor

TULSI VAJPAYEE M, DEEPIKA K M

MBA (Core Finance) Students, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University) Bengaluru, Karnataka, India

Professor, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904074

76.

Impact of Interest Rate Changes on Indian Equity Returns: A Time-Series Study

JAHNAVI GRAMPUROHIT, DR. SHALINI R

MBA Student, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904076

78.

The Illiquidity Penalty: Evaluating Market Microstructure, Regulatory Constraints, and the 'Flight to Liquidity' in Emerging Market Small-Cap Equities (2016–2025)

DR. V Y. JOHN, NIKHIL JHA

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be University), Banglore, Karnataka, India

MBA Student, Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be University), Banglore, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904078

80.

Optimizing the Marketing Mix for Ethical Apparel Brands Based on College Students' Willingness to Pay Premium

JAYANTH KUMAR G, DR. KALAVATHY K S

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904080

81.

A Comparative Study of IPO Valuation in India: Discounted Cash Flow V/S Market Multiple Approach

DR. ARUN KUMAR S, SINCHANA U S

Professor, Department of Finance, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bengaluru, India

MBA Finance Student, Faculty of Management Studies, CMS Business School, Jain (Deemed to be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904081

82.

The Digital Payment Race: A Comparative Study of Three Global Economies

SRISHTI ALIAS SANJANA SANDEEP VIRDIKER, PROF. SIREESHA NANDURI

Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904082

83.

Influence of Reserve Bank of India Monetary Policy Indicators on Indian Rupee (USD/INR) Exchange Rate Volatility: An Empirical GARCH and EGARCH Analysis

ADITI GUPTA

Student, Department of MBA , Faculty of Management Studies, CMS-Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904083

84.

Comparative Analysis of Telemedicine and In-Person Consultation Performance in Indian Healthcare

SAHANA PATIL, DR. SIREESHA NANDURI

MBA Candidate, CMS Business School, JAIN (Deemed-to-be University), Bangalore, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bangalore, India

DOI:10.15680/IJMRSET.2026.0904084

85.

Determinants of Customer Trust in UPI-Based Digital Payment Applications: Empirical Evidence from India

VUNDAVILLI SAI ROHITH, DR. SHAKEELA BANU

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904085

87.

Relative Valuation as a Stock Selection Framework: Evidence from Selected Indian Sectors

BHARAT PATEL, DR. CHAYA BAGRECHA

MBA Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor and Area Chair, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904087

88.

Financial Performance and Growth Analysis of Indian Manufacturing and Service Companies: A Sectoral Study of Pharmaceutical and IT Companies

PERLA RAMAKRISHNA, DR. SELVI S

MBA Student, Department of Management Studies, CMS Business School (Jain Deemed to be University), Bengaluru, Karnataka, India

Professor, Faculty of management studies, CMS Business School (Jain Deemed to be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904088

91.

A Study on Factors Influencing Real Estate Investment Decisions of Individual Investors in Bengaluru

DILIP GOWDA, DR. LUBNA AMBREEN

MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904091

92.

Explainability, Fairness, and Compliance in AI-Based Credit Risk Models: Evidence from Emerging Markets

PRATIKSHA GOPALRAO DESAI, DR. TEJASWINI S

Master of Business Administration, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

CMS Business School, Jain (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904092

93.

Sustainability as a Real Concern or Social Trend among Generation Z: A Study on Consumer Perception and Purchasing Behavior

SHREENITHI K G, DR. KALAVATHY K S

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904093

95.

How Security Nudges Work in Fintech: The Role of Risk Perception and Message Processing Route in Authentication Behavior

WINONA NEHA NORONHA, DR. AVINASH RANA

MBA Student, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

Assistant Professor, Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University, Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904095

97.

Role of AI Algorithms in Shaping Consumer Attitudes toward Targeted Advertising on Social Media

SREELEKHA DEB, DR. M. GOVINDARAJ

MBA Candidate, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904097

98.

Financial Inclusion through Banking Reforms in India: A Study on the Role of Banking Sector in Promoting Inclusive Growth

RIYA DWIVEDI, DR. VEDANTAM SEETHA RAM

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore, India

Supervisor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore, India

DOI:10.15680/IJMRSET.2026.0904098

99.

Role of Relationship Marketing in B2B Companies: An Empirical Study on Its Impact on Customer Trust and Long-Term Business Conversion

HEMANTH ZB, DR. M H SHARIEFF

MBA Scholar, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor of Practice, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904099

100.

Factors Influencing Adoption and Behavioral Intention of Young Indian Investors toward AI-Integrated Investment Platforms

DR UMA C SWADIMATH, PRIYANSHA ROY

Professor, Faculty of Management Studies, CMS Business, JAIN (Deemed to be University), Bangalore, India

Student, Faculty of Management Studies, CMS Business, JAIN (Deemed to be University), Bangalore, India

DOI:10.15680/IJMRSET.2026.09040100

102.

Services Sector: Opportunities and Risks with Reference to Banks and FinTech Firms

KHUSHI DALLA, DR. ANOOP JAGETIA

Dept. of Master of Business Administration, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904102

103.

A Study on the Impact of Foreign Direct Investment (FDI) on Call Money Rate in the Indian Market

AKSHAYA T, DR. RENUKA S

Dept. of MBA (Finance), CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor – Finance, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904103

104.

Consumer Perception towards Online Shopping Platforms in Bengaluru

PRANEETHA S, DR. SMITA M GAIKWAD

MBA Student, JAIN (Deemed-to-be University), CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904104

105.

A Study on the Effects of Tax Benefits and Exemptions on Mutual Fund Investment Decisions

BARNASHREE DAS, DR. SHAKEELA BANU C

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904105

106.

Effect of Dividend Policy on Stock Prices: Panel Data Evidence from Nifty 50 Companies (FY 2022–2025)

ASHUTOSH KUMAR TIWARI, DEEPIKA K M

CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904106

107.

Financial Performance Heterogeneity between Investment-grade and Non-Investment-grade firms in India

KEERTHI SPANDANA N, DR. MANSI KUKREJA

Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904107

109.

A Comparative Investigation of Gold Price Trends in India Before and After the Implementation of Goods and Services Tax

VINIL, DR. SELVI S

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904109

110.

A Comparative Analysis of Pre- and Post-IPO Financial Performance: Sectoral Evidence from Indian Tech and Manufacturing Sectors

SWAGATA DAS, DR. SARAGAPANI NIVARTHI

Dept. of MBA Finance (Final Year), CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904110

111.

Taxability of Security Deposits under Joint Development Agreements: Why Capital Gains Should Arise only on “Transfer” through Possession

SANJANA KATAVKAR V, MINUGU N, PRABUDH MAHESH, NEHA K.P, DR. TEJASWINI

Dept. of MBA, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Faculty of Management Studies, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904111

118.

I-Generated Influencers vs Human Influencers: A Comparative Study of Brand Trust, Authenticity, and Purchase Intention in Digital Marketing

RITWIKA SAHA, DR. GOVINDARAJ M

Master of Business Administration (MBA), Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be-University), Bengaluru, Karnataka, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN(Deemed-to-be-University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904118

121.

Impact of Digital Banking on Customer Satisfaction: An Empirical Study using Chi-Square Analysis

SRUJAN P S, DR. SELVI S

MBA Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904121

122.

Systematic Literature Review of Evolution of Sustainable Luxury Marketing: A Comparative Analysis of Baby Boomers and Gen Z

VENDRA BILVARAJA NILAYA, SUPARNA GHOSAL

MBA Student, CMS Business School, Faculty of Management Studies, JAIN (Deemed to be University), Bengaluru, India

Professor, CMS Business School, Faculty of Management Studies, JAIN (Deemed to be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904122

123.

A Study on the Factors Influencing Homebuyers' Purchase Decisions in Urban Markets Focusing on Bengaluru's Real Estate Consumers

RAJATHA S, DR. M. GOVINDARAJ

Student (Semester IV, Section CM2), Department of MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904123

124.

Generational Perspectives on Mutual Funds: A Comparative Study of Gen Z and Millenial Preferences

BOGALA ABHINAY, DR. ARUN KUMAR S

Student, Faculty of Management Studies, Department of MBA, CMS Business School, JAIN (Deemed- to-be University), Bangalore, India

Assistant Professor, General Management, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bangalore, India

DOI:10.15680/IJMRSET.2026.0904124

125.

Ethical Digital Marketing and Consumer Trust: An Empirical Study on Preventing Online Consumer Victimization among Students

PAUL INFANT RAJ.A, DR. KALAVATHY K S

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904125

126.

From Sustainability to Shareholder Value: The Role of ESG Performance in Firm Valuation

HARSHITHA L, DR. ANOOP JAGETIA

Department of Master of Business Administration, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904126

127.

Consumer Satisfaction towards Food Delivery Apps in Bangalore

UNZIL TARIQ NAIK, DR. M. GOVINDARAJ

Department of MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904127

129.

Impact of ESG Ratings on Firm Performance and Investment Decisions: Evidence from NSE-Listed Companies in India

TAMILARASU K E, DR. RENUKA S

Department of MBA (Finance), CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Department of Finance, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904129

130.

Impact of Economic Sanctions on Cross-Border Capital Flows and Multinational Corporate Financing: Evidence from BRICS Economies (2015-2025)

NAKSHITHA R S, DR. MANITA D. SHAH

Department of MBA (Finance), CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Assistant Professor, Department of Finance, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904130

131.

AI-Powered Drone Surveillance System for Student Activity Monitoring

D. VAMSI, B. PRANEETH KOUNDINYA, G. HARIKA, M. MAHENDRA

Dept. of MBA Finance (Final Year), CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904131

132.

A Study on Consumer Preferences towards Dairy Productsin Nellore District, Andhra Pradesh

DURAIARASU N, DR SAURABH SRIVASTAVA

CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904132

133.

A Study on Investment Behaviour in Modern Trading Environments: An Indian Perspective

Harshitha S, DR. ANOOP JAGETIA

Master of Business Administration, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904133

134.

Comparative Analysis of the Old and New Tax Regimes: Implications for Individual Taxpayers

DARSHAN.B. N, R. HARSHAVARDHAN, SUHAS.H.M, SHREYAS G ATHREYA

MBA 2025-27, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904134

135.

NEOM SKY Stadium

RAJU KUMAR , SHIVAM KUMAR , SAIF ALAM , MUKESH KUMAR , PRABHAT KUMAR , PROF. B. S. TASHILDAR

DE Student, Dept. of CE, Sharad Institute of Technology Polytechnic College of Engineering, Yadrav , Ichalkaranji , India

Assistant Professor, Dept. of CE, Sharad Institute of Technology Polytechnic College of Engineering, Yadrav , Ichalkaranji , India

DOI:10.15680/IJMRSET.2026.0904135

138.

Cultural Relativism vs Universal Ethics: A Comparative Study of Multinational Business Practices

DR.V.K. AJAY, DR.V S MEGE, DR. LISTIN P T

Professor, Department of Management, Saveetha College of Liberal Arts and Science, Saveetha University, Thandalam, Tamil Nadu, India

Associate Professor, Department of Commerce, Saveetha College of Liberal Arts and Sciences, Saveetha University, Thandalam, Tamil Nadu, India

Assistant Professor (SG), Department of Commerce, Saveetha College of Liberal Arts and Science, Saveetha University, Thandalam, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904138

141.

Productivity Improvement in Assembly Line Using Maynard Operation Sequence Technique (MOST) in Automobile Industry of Chhatrapati Sambhajinagar

ASHISH PANJABRAO WARE, UDAY SUDHAKARRAO GADHE

MBA, Production and Operation Management, International Centre of Excellence in Engineering and ManagementChh. Sambhajinagar (Aurangabad), India

B.E (ENTC) MBA, Dept. of Finance, International Centre of Excellence in Engineering and Management Chh. Sambhajinagar (Aurangabad), India

DOI:10.15680/IJMRSET.2026.0904141

143.

Load Flow Analysis and Optimization of Microgrid Systems Using ETAP Software

C.S KAMBLE, VIVEK SAMRUTWAR, AKHILESH BANGRE, AKSHAY CHAUDHARI, AMAN DUMANE, YASH CHAUDHARI

Assistant Professor, Priyadarshini College of Engineering, Nagpur, India

UG Student, Priyadarshini College of Engineering, Nagpur, India

DOI:10.15680/IJMRSET.2026.0904143

144.

The Design of a Solar Powered Electric Bicycle

PRAVIN MANDVIKA, SAKSHI GURNULE, JYOTI GAIKWAD, SAHIL JAMBHULE, SAGAR BHENDARKAR, SHRUTI BADOLE, ANIKET MESHRAM

Assistant Professor, Department of Electrical Engineering, Wainganga College of Engineering and Management (WCEM), Dongargaon, Nagpur, India

UG Students, Department of Electrical Engineering, Wainganga College of Engineering and Management (WCEM), Dongargaon, Nagpur, India

DOI:10.15680/IJMRSET.2026.0904144

145.

Exchange Rate Exposure and Hedging Strategies of Multinational Firms: Evidence from Indian Corporations

GLEN VICTOR MARTINS, DR. HANISH KUKREJA

MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Assistant Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904145

147.

Exploring the Role of Artificial Intelligence in Real-Time Financial Planning for Indian Millennials

SWETA KUMARI, DR. VINOTH S.

Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, Dept. of Finance, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904147

148.

Impact of Inflation on Gold and Equity Returns in India

ASHWIN RAJ, DR. SELVI S

MBA Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904148

149.

Automated Code Review Assistant: A CI/CD Pipeline with ML-Based Performance Bottleneck Detection and Intelligent Review Comment Generation

SATHIAYAN, PRIYA MADHAN G.K, KARTHIK M, KEERTHIKA

Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Assistant Professor, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904149

150.

An Empirical Examination of FinTech Adoption and Digital Lending in Retail Banking: An Empirical Examination from the Indian Context

DR. MANITA D SHAH, RUPESH M

Assistant Professor, Faculty of Management Studies, JAIN (Deemed-to-be University), CMS Business School, Bengaluru, Karnataka, India

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904150

151.

Examining Consumer Adoption of AI-Based Personalized Hairstyle Recommendation Systems: The Mediating Role of Self-Congruity in Salon Booking Intentions

CHANDAS E, DR. HEMANTH KUMAR S

MBA Scholar, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

Professor, Area Chair & IQAC Head, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904151

154.

Gen Z Intent to Engage with Brand Avatars in Immersive Digital Platforms: A Quantitative Study of 18–25-Year-Olds in India

BAVANITHAVETRI DV, DR. HEMANTH KUMAR S

MBA Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Area Chair and IQCA Head, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904154

158.

Credit Assessment Models: A Thematic Review of Traditional Statistical and Machine Learning Approaches and Scope for Future Research in the Indian Corporate Context

P. DARSHIADAMINI, DR. MANITA D. SHAH

MBA Student, Department of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, Department of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904158

159.

Impact of Repo Rate Changes on BSE Sensex Volatility: Evidence from India (2012–2024)

TANYA V, DR. VEDANTAM SEETHA RAM

Student, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be-University), Bengaluru, India

DOI:10.15680/IJMRSET.2026.0904159

160.

Intelligent Student Attendance Intelligence System: A Cloud-Native AI-Based Attendance Analytics Platform

NITHYASRI B, DEVISRI I, AISVA MALAR, V.SELVI

Department of Artificial Intelligence & Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Guide, Department of Artificial Intelligence & Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904160

162.

Impact of Artificial Intelligence on Recruitment Effectiveness and Quality of Hiring

PALLAVI SINGH, DR. DINESH.N

Student, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Professor, OB and HRM Area, Faculty of management studies, Jain Deemed to be University, Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904162

164.

Revolutionizing AI-enabled Information Systems Using Integrated Big Data Analytics and Multi-modal Data Fusion

PROF. KAYATHRI DEVI M, SHIVANI SRI K, PRAVEENA B

Assistant Professor, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India

UG Student, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India

DOI:10.15680/IJMRSET.2026.0904164

166.

A Study on the impact of Employee Burnout on productivity at Cavinkare Private Limited

ANUVARSHINI R S, CHINTA SHRIYA

Final Year MBA Student, PG & School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904166

169.

A Study on Challenges in Logistics Operations and Their Impact on Operational Efficiency at Nallangaru Transport Company

MANIMARAN K, DR. GEETHA R

MBA Student, Department of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, Department of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904169

170.

Financial Performance Analysis and Strategic Improvement of Selected Companies

MUGILAN. G, CHINTA SHRIYA

Final Year MBA Student, PG & School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904170

173.

A Study on Financial Performance Analysis of Muthoot Finance Ltd

SURYA PRAKASH V, DR. PRINCY A.S

Final Year, MBA Student (Full-time), PG & School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904173

176.

Smart Parking Spot Prediction System using AWS Cloud, Time-Series Forecasting, and Generative AI

ABDULKALAM J, ABIESHWAR T, BHARANI DHARAN T, G. DHANAPATHY

Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

Assistant Professor, Department of Artificial Intelligence and Data Science, Sri Manakula Vinayagar Engineering College, Puducherry, India

DOI:10.15680/IJMRSET.2026.0904176

177.

A Study on Financial Performance Analysis in Chennai Port Authority

NAVEEN KUMAR R, GEETHA R

MBA Student, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904177

179.

AI-Driven Recruitment Platform Using NLP and Machine Learning

PROF. MANICKAVASAGAM J, REHMATH ASMITHA M, SABREEN FATHIMA S

Assistant Professor, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India

UG Student, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India

DOI:10.15680/IJMRSET.2026.0904179

181.

Performance Analysis of a Diversified Portfolio Based on Asset Allocation

YOGESHWARAN. D, VEDANTAM SEETHA RAM

MBA, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

Associate Professor, Faculty of Management Studies, CMS Business School, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904181

183.

Experimental Study on Fly Ash-GGBS Based Geopolymer Concrete

ANUJ N. SAKHARE, KARAN D. HATWAR, DR. ANANT N. DABHADE

Student, Dept. of Civil Engineering, Kavikulguru Institute of Technology and Science, Ramtek, Maharashtra, India

Head & Professor, Dept. of Civil Engineering, Kavikulguru Institute of Technology and Science, Ramtek, Maharashtra, India

DOI:10.15680/IJMRSET.2026.0904183

184.

News Authenticity Classification System Using Django and Naive Bayes

RAHMATH RIHANA H, RAMYA BARATHI P, SULTHANUL AL AFRA S, PROF. SEENI PULAVAR PITCHAI K

UG Student, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India

Assistant Professor, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India

DOI:10.15680/IJMRSET.2026.0904184

185.

A Study on Cost-Effectiveness of Outsourced Recruitment: An Empirical Analysis of Indian Organizations

VEMURI JAHNAVI, DR. VINAYAK ANIL BHAT

Faculty of Management Studies, CMS Business School, JAIN Deemed-to-be University, Bengaluru, Karnataka, India

Associate Professor, CMS Business School, JAIN Deemed-to-be University, Bengaluru, Karnataka, India

DOI:10.15680/IJMRSET.2026.0904185

187.

An Enhanced Ensemble Model For Cervical Cancer Prediction Using Machine Learning With XGBoost Integration

S. JABEEN BEGUM, S.M.KALAIPRIYA

Head of the Department, Department of Computer Science and Engineering, Velalar College of Engineering and Technology, Erode,Tamil Nadu,India

Student, Department of Computer Science and Engineering, Velalar College of Engineering and Technology, Erode, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904187

188.

News Authenticity Classification System Using Django and Naive Bayes

RAHMATH RIHANA H, RAMYA BARATHI P, SULTHANUL AL AFRA S, PROF. SEENI PULAVAR PITCHAI K

UG Student, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India.

Assistant Professor, Dept. of CSE, Mohamed Sathak Engineering College, Ramanathapuram, India.

DOI:10.15680/IJMRSET.2026.0904188

189.

Design and Simulation of Water Resistant Wearable Textile Antenna for Multiple Frequency Bands

CHIRUMELLA YEDUKONDALU, GANIPISETTY SUSMITHA, AVVARU VISHNU SAI SANKAR, KAPPALA CHANDRA SEKHAR, K. ANIL KUMAR

Department of ECE, RVR&JC College of Engineering, Guntur, Andhra Pradesh, India

Assistant Professor, Department of ECE, RVR&JC College of Engineering, Guntur, Andhra Pradesh, India

DOI:10.15680/IJMRSET.2026.0904189

190.

Experimental Study on Fly Ash-GGBS Based Geopolymer Concrete

ANUJ N. SAKHARE, KARAN D. HATWAR, DR. ANANT N. DABHADE

Student, Dept. of Civil Engineering, Kavikulguru Institute of Technology and Science, Ramtek, Maharashtra, India

Head & Professor, Dept. of Civil Engineering, Kavikulguru Institute of Technology and Science, Ramtek, Maharashtra, India

DOI:10.15680/IJMRSET.2026.0904190

191.

Optimization of Inventory Management for Effective Supply Chain for Cost Reduction

DHINESH K, DR.DHANALAKSHMI S

MBA Student, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904191

192.

A Study on Use of Database Management Studies in Human Resource Management in it Services Sector

GOPIKRISHNAN M, RAMAN M, S.SAI KRISHNAN, DR. GANANATH KHILLA

MBA Student, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

Assistant Professor, School of Management Studies, Sathyabama Institute of Science and Technology, Chennai, Tamil Nadu, India

DOI:10.15680/IJMRSET.2026.0904192